The role of social media in modern HR recruitment strategies: A study of Zenith Bank in Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Social media has transformed human resource (HR) recruitment by providing platforms for talent identification, engagement, and acquisition. Platforms such as LinkedIn, Facebook, and Twitter allow organizations to reach a broader pool of candidates while fostering interactive communication (Eze & Nwachukwu, 2023). The banking industry, known for its dynamic workforce needs, increasingly leverages social media to attract top talent, enhance employer branding, and streamline recruitment processes.
Zenith Bank, a leader in Nigeria’s banking sector, utilizes social media as part of its HR recruitment strategies in Kaduna State. The use of social media has enabled the bank to identify skilled professionals, engage passive candidates, and promote job opportunities in a cost-effective manner. However, challenges such as information overload, candidate authenticity, and managing public perceptions remain significant hurdles (Ibrahim & Olayemi, 2024).
Modern recruitment strategies must align with technological advancements and candidate preferences. Social media offers unique advantages, such as targeting specific demographics, but its effectiveness depends on the organization’s ability to implement strategic and ethical practices. This study explores the role of social media in Zenith Bank’s recruitment strategies, focusing on its benefits, challenges, and impact on recruitment outcomes.
Statement of the Problem
While social media has revolutionized HR recruitment, its integration into Zenith Bank’s recruitment strategies in Kaduna State faces significant challenges. Issues such as the credibility of online profiles, data privacy concerns, and the potential for bias in online interactions hinder the full potential of social media in recruitment (Okon & Yusuf, 2024).
Additionally, the overreliance on social media may exclude candidates who lack digital access or proficiency, thereby limiting the diversity of the talent pool. As competition for top talent intensifies, Zenith Bank must optimize its social media strategies to address these challenges and enhance recruitment efficiency.
Objectives of the Study
- To examine the role of social media in Zenith Bank’s HR recruitment strategies in Kaduna State.
- To identify the challenges associated with using social media for recruitment at Zenith Bank.
- To recommend strategies for optimizing social media use in HR recruitment at Zenith Bank.
Research Questions
- How does social media contribute to Zenith Bank’s HR recruitment strategies in Kaduna State?
- What challenges are associated with using social media for recruitment at Zenith Bank?
- What strategies can enhance the effectiveness of social media in HR recruitment at Zenith Bank?
Research Hypotheses
- Social media significantly enhances Zenith Bank’s recruitment strategies in Kaduna State.
- Challenges in social media use negatively impact recruitment outcomes.
- Optimized social media strategies improve recruitment efficiency and candidate quality.
Scope and Limitations of the Study
The study focuses on the use of social media in HR recruitment at Zenith Bank’s Kaduna State branch. The findings may not be generalizable to other branches or industries. Additionally, the study relies on qualitative and quantitative data from bank employees and applicants, which may be subject to bias or limited scope.
Definitions of Terms
- Social Media: Online platforms used for communication, networking, and content sharing, such as LinkedIn and Facebook.
- HR Recruitment Strategies: Organizational approaches to attracting, selecting, and onboarding talent.
- Employer Branding: The process of promoting an organization as an employer of choice to attract and retain top talent.
Related Project Materials
Investigation into the Use of AI-Driven Bioinformatics in Predicting the Genetic Basis of Autism: A Case Study of Federal University, Gashua, Yobe State
Background of the Study :
Autism spectrum disorder (ASD) is a complex neurodevelopmental condition with a significant genet...
Discourse, Stylistics and Pragmatics: A Study of Convergence
Abstract
Discourse, stylistics and pragmatics are sub-fields of linguistics that have attained independent statuses...
INFLUENCE OF PARENTAL BACKGROUND ON THE ACADEMIC PERFORMANCE OF CHILDREN
ABSTRACT
This project was designed to research into the influence of home background on the academic performance of children in selecte...
The influence of cultural beliefs on students' participation in sports in Gusau Local Government Area, Zamfara State
Background of the study
In Gusau Local Government Area, Zamfara State, cultural beliefs significantly influence students' participati...
The Role of Social Media in Promoting HIV/AIDS Awareness Among Teenagers in Oyo State
Background of the Study
Social media has revolutionized the way information is disseminated and consumed,...
A Comparative Analysis of Pragmatic Strategies in Nigerian Radio Debates: A Focus on Code-Switching in Abuja
Background of the Study
Radio debates in Nigeria, particularly those broadcast from Abuja, are a rich site for examining p...
An Appraisal of the Relationship Between Poor Sanitation and Worm Infections in Kogi State
Background of the Study
Poor sanitation is a significant public health concern in developing countries, contributing to the spread of par...
The Impact of Brand Positioning on Market Share: A Case Study of First Bank in Yobe State
Background of the Study
Brand positioning, which involves creating a distinct image and identity in the minds of target...
Application of Business Process Reengineering in Higher Institutions: A Case Study of the Registrar’s office, American University of Nigeria.
ABSTRACT
Of the major advancements in the Information Technology industry, the 90s saw the development of Business Process Reengineering...
The Influence of Cultural Diversity on Early Childhood Education Programs
Abstract: This research examines the impact of cultural diversity on early childhood education programs in Kaduna State, Nigeria,...
